At Jacknife, we had the opportunity to redesign one of Canada’s oldest and most esteemed wine brands, Inniskillin.

During the process of a brand rejuvenation, we were tasked with re-envisioning both brand and visual identity along with packaging across an extensive table wine selection and award-winning icewine range.

By and large we developed an unapologetic look and feel through the use of a sophisticated, yet vibrant colour system. A striking, yet refined typographic direction, and a combination of bold, abstract patterns and shapes, that all come together to honour the rich history and story of Inniskillin.