Our team at Jacknife were challenged with modernizing Kira Systems, a Canada based company that specializes in powerful machine learning software that identifies, extracts, and analyzes text in contracts and documents, enabling enterprises to easily find and use trusted information. To communicate this, we modernized their existing identity with an important double meaning – a nod to brackets and the integral role they play in coding, and a monocle to represent how Kira finds and highlights information. Through the use of a humanistic typeface and fresh colour palette, we optimized and strengthened the brand, focusing on both digital and print applications. With the updated system in place, we also developed a brand guideline including photography direction, rolled out marketing materials and re-designed their website from the ground up to showcase Kira’s personality and bring the new brand to life.